Senior Social Media Manager & Brand Strategist

Tech, Design & Digital Marketing Hybrid Full-Time

A digital branding role responsible for planning social media campaigns, creating content, and growing IAS Gurukul's presence across online networks.

Develop and execute a comprehensive social media calendar across YouTube, Telegram, Instagram, and LinkedIn.
Write engaging copies, summaries, and posts detailing batch launches, UPSC notifications, and sociological concepts.
Design and schedule daily quizzes, polls, and interactive posts on Telegram and community tabs.
Monitor student communities, responding to inquiries, comments, and direct messages in a helpful, professional tone.
Collaborate with the video and design teams to direct the creation of shorts, reels, infographics, and banners.
Manage online advertising campaigns on Google and Facebook/Meta platforms (optional but preferred).
Track and report social media metrics (reach, engagements, CTRs, follower growth) to refine weekly content plans.
Formulate brand-building campaigns, including topper interview promotions and webinar outreach.

3+ years of experience in social media management, brand strategy, or digital marketing in the UPSC or EdTech sector.
Proven track record of growing online communities, especially Telegram channels and YouTube pages.
Excellent written communication skills with the ability to write clean, persuasive copy.
Deep familiarity with the target audience (UPSC aspirants) and their preferences.
Ability to work collaboratively across content, design, and web development teams.

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