SEO Executive / Specialist

Tech, Design & Digital Marketing Hybrid Full-Time

A search engine marketing role focused on ranking IAS Gurukul articles, study notes, and syllabus guides at the top of organic search engine results.

Identify high-volume search terms related to IAS preparation, UPSC Sociology, and previous year answers.
Optimize title tags, meta descriptions, image alt tags, URL structures, and internal links across the website.
Work with academic content writers to ensure blogs and resources are structured correctly for search engine indexing.
Formulate off-page strategies to build domain authority through high-quality backlinks and directory submissions.
Identify and fix technical SEO issues (such as broken links, duplicate content, crawl errors, and slow pages).
Monitor keyword rankings, impressions, and organic click-through rates using analytics tools.
Analyze competitor websites to identify search opportunities and content gaps.
Create weekly and monthly reports on organic search performance and lead conversions.

Proven SEO experience in the Indian EdTech or competitive coaching industry.
Familiarity with tools like Google Analytics, Search Console, Ahrefs, Semrush, and Screaming Frog.
Understanding of Google's core updates, crawling algorithms, and page speed index rules.

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